{"id":58,"date":"2010-11-28T09:34:56","date_gmt":"2010-11-28T09:34:56","guid":{"rendered":"https:\/\/www.vetavisual.com\/?p=58"},"modified":"2014-09-16T09:14:36","modified_gmt":"2014-09-16T09:14:36","slug":"evr-el-balsam-de-la-vitalitat","status":"publish","type":"post","link":"https:\/\/www.vetavisual.com\/es\/evr-el-balsam-de-la-vitalitat\/","title":{"rendered":"EVR, el b\u00e0lsam de la vitalitat"},"content":{"rendered":"<p>El primer repte per a l&#8217;equip de Dragon Rouge, diu Eric Zeitoun, president de l&#8217;oficina de Nova York de <a href=\"http:\/\/www.dragonrouge.com\/\" target=\"_blank\">Dragon Rouge<\/a>, va ser la supressi\u00f3 de totes les associacions amb l&#8217;alcohol de la beguda. Dragon L&#8217;ag\u00e8ncia desenvolup\u00e0 el nou posicionament de marca, al voltant de la idea de nutrici\u00f3 com a <em>impuls positiu<\/em> per a un estil de vida saludable per al consumidor objectiu, tendent a ser proactiu en el seu dia a dia, i amb una actitud receptiva en relaci\u00f3 amb tots els temes que afecten a la salut personal.<\/p>\n<p>La finalitat era expressar-ho d&#8217;una manera divertida i concisa: un producte destinat a beneficiar una nova generaci\u00f3 de consumidors de begudes funcionals que pretenen mantenir el rendiment personal, o dels que pensen que poden necessitar una mica d&#8217;ajuda <em>per arribar-hi<\/em>.<\/p>\n<p>Un nom curt, memorable, f\u00e0cil de pronunciar. Amb una paraula s&#8217;encadena 3 lletres; EVR permetia un tractament auda\u00e7 i distintiu logotip. Aix\u00ed que va inspirar una expressi\u00f3 d&#8217;envasat simple per\u00f2 impactant, amb una eleg\u00e0ncia que expressa tant la marca com la imatge de sabor del producte per reflectir la naturalesa de beguda saludable, segons va dir els creatius.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>El primer repte per a l&#8217;equip de Dragon Rouge, diu Eric Zeitoun, president de l&#8217;oficina de Nova York de Dragon Rouge, va ser la supressi\u00f3 de totes les associacions amb&#8230;<\/p>","protected":false},"author":1,"featured_media":73,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bluesky_dont_syndicate":"","_bluesky_syndication_accounts":"","_bluesky_syndication_text":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-58","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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